Privacy policy

WOW GLAMA PRIVACY POLICY

Last updated: September 2026

At Wow Glama, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, book a service, contact us or otherwise interact with Wow Glama.

This policy applies to our website, online shop, customer services and related business activities.

1. Who We Are

Wow Glama is responsible for deciding how your personal information is collected and used.

In this Privacy Policy, “Wow Glama”, “we”, “us” and “our” refer to Wow Glama.

Our website is:

www.wowglama.co.uk

If you have any questions about how we use your information, please contact us through our website.

2. Information We Collect

Depending on how you interact with us, we may collect the following information.

Information You Provide to Us

When you place an order, create an account, contact us or book a service, we may collect:

Full name
Billing address
Delivery address
Email address
Telephone number
Order details
Payment and transaction information
Wig measurements and customisation requirements
Appointment and booking information
Information you provide when contacting customer services
Reviews, photographs or other content you voluntarily provide

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Products viewed
Referring website
Website interaction information
Approximate location based on technical information
Cookies and similar technologies

We use this information to operate, secure and improve our website and understand how customers use it.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Arrange delivery
Process payments
Provide customer support
Manage returns, refunds and exchanges
Create and manage customer accounts
Process customised wig orders
Arrange salon and wig-service appointments
Communicate with you about your order or appointment
Respond to enquiries
Improve our products and services
Improve our website and customer experience
Prevent fraud and protect our business
Maintain website security
Meet legal and regulatory obligations
Send marketing communications where permitted by law
Understand customer preferences and website activity
Manage competitions, promotions and customer reviews

4. Legal Basis for Processing

Under UK data-protection law, we need a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract

We may process your information because it is necessary to fulfil an order or provide a service you have requested.

For example, we need your name and delivery address to send your purchase.

Legal Obligation

We may process information where necessary to comply with legal, accounting, tax or regulatory requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include improving our services, protecting our website, preventing fraud and managing our business.

Consent

Where required, we will ask for your consent before processing your information.

For example, we may ask for consent to send certain types of marketing communications or to use non-essential cookies.

You can withdraw consent at any time.

5. Payments

When you make a purchase, your payment may be processed by a third-party payment provider.

We do not normally store your complete payment-card details.

Payment providers may process your information in accordance with their own privacy policies and security requirements.

We may retain transaction information such as the amount paid, date of transaction, order number and payment status for accounting, customer-service and legal purposes.

6. Shipping & Delivery

To fulfil your order, we may need to share relevant information with delivery and fulfilment providers.

This may include:

Your name
Delivery address
Telephone number
Email address
Order details

We only provide information reasonably necessary to fulfil the delivery service.

7. Marketing

Where permitted by law, we may contact you about:

New products
Product launches
Special offers
Promotions
Events
Services
Wow Glama news

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us.

Unsubscribing from marketing does not prevent us from sending important service communications, such as order confirmations, delivery updates or information relating to your purchase.

8. Cookies

Our website uses cookies and similar technologies.

Cookies may be used to:

Keep our website functioning
Remember preferences
Keep products in your shopping basket
Understand website usage
Improve website performance
Analyse customer journeys
Support relevant marketing and advertising

Some cookies are essential for the operation of our website, while others may require your consent.

You can manage cookie preferences through our website's cookie controls where available.

9. Customer Reviews, Photos & Social Media

If you voluntarily submit a review, photograph, video or other content to Wow Glama, we may use that content for business and marketing purposes where you have given us the appropriate permission or where otherwise permitted by law.

If we wish to use your content in a way that requires your permission, we will seek that permission before doing so.

If you tag Wow Glama or publicly mention our brand on social media, we may interact with or share that content where permitted by the relevant platform rules and applicable law.

10. Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business.

These may include:

Website and e-commerce providers
Payment processors
Delivery and courier companies
IT and technology providers
Marketing and email platforms
Analytics providers
Customer-service platforms
Professional advisers
Accountants and auditors
Fraud-prevention providers
Legal or regulatory authorities where required

We do not sell your personal information to third parties.

Third-party providers may act as data processors or independent controllers depending on the service they provide.

11. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data-protection law.

This may include using an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Some information may need to be retained for longer periods because of:

Tax requirements
Accounting requirements
Legal obligations
Dispute resolution
Fraud prevention
Business records

When information is no longer required, we will securely delete it or anonymise it where appropriate.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Destruction
Alteration
Unauthorised disclosure

However, no online transmission or storage system can be guaranteed to be completely secure.

14. Your Data Protection Rights

Under applicable UK data-protection law, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request transfer of certain information to another organisation
Withdraw consent where processing is based on consent
Object to direct marketing

These rights are subject to certain legal exceptions and conditions.

15. How to Exercise Your Rights

If you wish to exercise any of your data-protection rights, please contact us through:

www.wowglama.co.uk

We may need to verify your identity before fulfilling certain requests.

We aim to respond to valid requests within the timeframe required by applicable data-protection law.

16. Children's Privacy

Our website is not intended to knowingly collect personal information from children without appropriate involvement of a parent or guardian.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and take appropriate action.

17. Third-Party Websites

Our website may contain links to third-party websites, including social-media platforms, payment services and other websites.

This Privacy Policy does not apply to third-party websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

18. Data Breaches

If we become aware of a personal-data breach, we will assess the breach and take appropriate action in accordance with applicable UK data-protection law.

Where notification to the Information Commissioner's Office or affected individuals is legally required, we will make the appropriate notification.